Thursday, 23 September 2010

It’s Not What You Know, It’s Who You Know

I’m starting to sound like a broken record
(that’s the thing that we listened to before MP3s and CDs).
We’re so busy at the moment we’ve had to take on a bunch of new people to deliver our projects.
There’s an amazing energy around the agency at the moment.
Not to mention a whole host of new faces.
We’ve just welcomed another 20 people into the fold.
It’s important that they feel part of the family.
And that we help them get to grips with our unique culture and ethos.
They need to live our values of passion, agility and respect.
So we all got together for a few drinks.
As I watched everyone mix and mingle, the old and the new, I could see the spirit of Jack Morton being passed on.
And you know what?
It worked like a charm.
By osmosis, we all became one holistic team.
Two key learnings here:
Delivering a brand experience works every time.
And go easy on the wine.
Anyone got a paracetamol?