Being in sales and marketing is a little like leading an army.
You may be the one bringing in the opportunities
Stirring up the energy in the agency
But it’s a team effort to deliver.
The way I see it, you have two choices.
You could take the George S Patton approach.
Terrifying and belittling all around
Or
You could take a leaf out of Catherine the Great’s book
She once said “I like to praise and reward loudly, to blame quietly.”
Wise words.
It’s a rewarding feeling to recognise the contribution that everyone makes.
Give them your honest and sincere appreciation.
Rather than looking for mistakes, try to catch people doing something right and acknowledge them for it.
Celebrate other people’s victories.
And try to find a dozen different ways to compliment, congratulate and appreciate someone else’s work.
They’re not the only ones who’ll be richer for it.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
Subscribe To
Posts
Comments
