Sunny greetings from KSA.
That's the Kingdom of Saudi Arabia to you.
Where it's 120 degrees...and there is no shade
A couple of things I wanted to share with you.
I'm happy to say that I've just been part of a huge integrated pitch.
Even better - it went really well.
I'm sure, by now, that you know I believe that integration is the way forward.
Pitches of the not-too-distant future are all going to be integrated.
If you think pitches are tiring to deliver, you should try sitting through a few of them, back-to-back.
So it's no wonder that clients are looking to consolidate.
It makes sense to put all their golden eggs in one basket.
The reward for us is that bigger pitches generally mean bigger projects.
And that's good news for everyone.
As for today, it was a great pitch team with nine guys from five countries.
We all came to do our thing individually, and ended up doing one thing together.
Magical.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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