We all love freebies.
Whether it’s a product sample in the supermarket, a month’s free trial of an online service, or a free gift with purchase.
It’s a chance to try something out and see if there’s a place for it in our lives.
So why are we so surprised that clients have the same mentality?
Selecting an agency is a major undertaking.
We shouldn’t hold it against them that they want to take us for a ‘no obligation’ test drive first.
The hungrier we are, the more impressed they’ll be.
When you’ve got a great offering, you should be proud to give a little ‘show and tell’.
If nothing else, it’s a chance to show off.
And who doesn’t love that?
Ultimately, if you’re not prepared to play, you can’t expect to win the game.
It’s your choice.
And a funny old game.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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