Sales people get a tough rap.
We’re often accused of overselling.
We’re too enthusiastic.
Overzealous.
Ultra keen.
I say “what’s the problem?”
The other option is to be the guy who undersells.
You know him.
He’s the master of understatement.
Everything is underplayed, from the scope of the brief to the capabilities of the team.
He’s embarrassed about appearing too enthusiastic.
It’s not cool to be seen shouting from the rooftops.
But that’s how our clients feel.
And it’s how they want us to be feeling too.
If we’re uncomfortable with being passionate about the project, they’ll find someone who’s on their side.
If it feels cheesy or fake, you need to try harder.
Otherwise, you might as well gift-wrap the brief and send it to the competition.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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