Oh dear.
Someone’s feeling the squeeze.
Those budget pressures.
Resourcing issues.
Not enough time.
Hey, I feel your pain.
I get it.
I’ve been there.
But who do you think you’re helping when you stalk round the office like a bear with a sore head?
Did you really save yourself some precious time by not including a greeting in that email?
Come on now.
Time to check yourself before you wreck yourself (and everything around you).
Give a little more.
Try a little harder.
That 10-15% you keep in reserve.
Your back-up power supply.
Now’s the time to use it.
Last minute pitch?
Go for it.
Late night email?
Hit send straight away.
Want to be scowly, do it on your own time.
Feel like a rude girl?
Don’t bother.
Charm.
Personality.
Grace under fire.
That’s the key.
We’re all being asked to do more with less.
The winners will be the ones who manage to do it with a smile.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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