I'll tell you.
In the interests of fairness, clients keep trying to level the playing field.
So they close their doors.
That means no meetings.
Sure, you can send through your questions.
But we'll need to share them with the other agencies.
Along with our answers.
All that fairness ends up making it desperately unfair.
The fact is, some agencies are just, well, better.
Just imagine...
"Hello Arlen, please come in, sit down.
Now, what's all this about a special recipe for chicken coating?
If you could just share your ideas with us, we can let the other chicken shops know what you're thinking.
You know, so they can all have the opportunity to match your pitch."
Ridiculous isn't it?
Sometimes, the clear winner is evident long before the pitch takes place.
We're all keen to run the race.
But it's not a real race if the early leader is hobbled to give everyone else a chance.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
Subscribe To
Posts
Comments
