Yesterday it was all about attitude.
Today it's platitudes.
I'm like the blog version of Dr. Seuss.
(and I still don't like green eggs and ham!)
There's a great old saying: "When the pupil is ready, the teacher will
appear."
No-one can teach you anything until you're ready to learn.
So it doesn't matter what your mantra is:
"Creativity is king."
"Innovate or die."
"Yes we can."
Until you're ready to make the change, everything will stay just as it is.
It takes willing, commitment and determination.
If you're not willing to come at the problem from a new angle, you're just
sinking in a sea of platitudes.
You have to take personal responsibility for making change happen.
Otherwise, you're just another grumpy old luddite.
Ask yourself, "what am I going to do differently today?"
Then get out there and do it.
And remember - there's no 'I' in team.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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