Stop me if you've heard this before.
Actually, don't, because I know I've been saying the same thing for four
years.
Ever since I first joined Jack Morton, I've been talking about the power of
doing, rather then telling.
For a former ad agency guy like me, it was initially a bit of stretch.
But as I parent, I guess I've always understood the power of kept promises.
I realised that you can make all kinds of promises.
But until anyone sees the quality of your work, it's just a lot of hot air.
It's true of brands.
And it's true of people.
The gift of the gab might be useful for a little while.
(Come on, I work in sales - what did you expect?)
But ultimately, it's a red herring.
It's the gift of delivery that they'll remember you for.
Time to roll up those sleeves and change your tune.
You've got some promises to keep.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
Subscribe To
Posts
Comments
