We've all had the 'shoe shop experience'.
Unhelpful staff who can't be bothered to serve you.
"We've only got what's on display."
"No, I don't need to check the stock room, we haven't got any size eights."
So we buy a pair and make a mental note never to come back.
Think about that in the context of a business pitch.
If you were in charge of the budget, would you want to spend it on a team
that seems miserable?
Argumentative?
Insincere?
Of course not.
The pitching doesn't stop, even after you've won the work.
You have to put even more effort it, to show you're proud to working on the
account.
All those promises you made at pitch time - you need to keep them.
Size 12, extra wide fitting, if you're interested
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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