I always love to see the Haka
The Maori ritual performed by the All Blacks before an international rugby match.
It’s a fantastic statement of arrival and intent.
It shows complete focus, coordination and team spirit.
A willingness to do whatever it takes to win.
And it has the added bonus of scaring the crap out of the opponents.
Now I’m not suggesting that you start stamping and chanting before your next pitch, but there’s huge value in developing a version (ideally quieter) that will work for you and your team.
The energy, commitment and determination are already there, they just need to be harnessed
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About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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