For the longest time, I’ve been arguing that sales is a ‘real’ job.
Not in the way that Pinocchio was a real boy.
I mean that it has its own tangible skill-set and place within the agency world, alongside creatives, planners and account directors.
(Repeat after me – new business is the life blood of the agency...)
Anyhoo
Today I’m focusing on the sales attitude, rather than the sales function
It’s always answering with ‘yes’
It’s ensuring everyone understands that nothing is too much trouble
It’s agreeing to a meeting even though it may go nowhere
It’s understanding exactly what’s needed and how to get it done
It’s believing we can win, no matter how dicey the odds
It’s recognising that ‘no’ really just means ‘not yet’
It’s never wasting a single contact
And it’s never letting your ego get in the way of the right course of action.
No-one said it was going to be easy, but believe me, it’s worth the effort
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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