Sad but true
The thing is, we’re spending time with family and very old friends
They know the person we were, not the person we’ve become
They’d like to keep who we were in a box
Preserved for posterity
No wonder that we often feel like those celebrities who stand outside a nightclub saying “Don’t you know who I am?”
Can’t Dad see that I own my own house, that I’m pretty successful?
Can’t Mum see that I’m raising my own kids, that I can cook?
Of course they can
This is not about you, it’s about them
They want to slip into the old familiar, comfortable ways
To remember how it felt to be needed
So go on...
Give them that gift for Christmas
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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