Way back in the 1980s, it seemed ok for us to treat football like we were animals.
The grounds were toilets, the toilets were even worse.
No facilities.
No comfort.
We allowed ourselves to be caged in.
As a result, we behaved like animals.
Now look at the state of play.
The grounds are spectacular.
The facilities are great.
Even the travel options are improving.
Surprise, surprise, the fans are better behaved too.
In fact, it’s now the players who get into trouble.
Often, in the business world, we look for a “grown up” to take on a project.
I hate that phrase, by the way, but that’s not my point.
Expect the best not the worst.
I believe that if you give people the authority and responsibility to do the job, you can sit back and watch them deliver.
Treat them well and they’ll respond.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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