When I Stop Talking You'll Know I'm Dead.

That's the name of the book I've just finished.
It's the biography of Jerry Weintraub - a genuine all-american success story.
Not heard of him?
You'll certainly know his work.
He's a multi-millionaire entrepreneur, who's been everything from concert promoter to film producer.
Along the way he's made friends of Elvis, Sinatra, George Bush (Senior) and George Clooney.
That's some address book he's got.
He's also got talent.
Get-up-and-go.
But what really stood out for me, as I read about his incredible life, was his ethos.
"Let's give it a go and see what happens".
In the agency world we spend too much time worrying about our place in the world.
We constantly feel the need to legitimise what we do.
I suppose it's only natural - after all, we have to measure our outputs and deliver great results.
But we mustn't lose sight of the fact that we're in an ideas-led industry.
Sometime we just need to give it a go.
We act like a bunch of doctors or scientists.
But what is science, if not a series of experiments?
A stream of "let's give it a go and see what happens" moments.
Now, obviously, the smaller the experiment the less chance of blowing everyone up.
But don't be scared to give it a go.
Bring your vision to life.
Try it.
Worst case scenario - you learn something.
Kaboom.