Remember I promised you more about my adventures in Manchester?
Well, never let it be said that I’m not a man of my word.
One of the things that really stood out from the conference was the genius of Daniel Pink.
I highly recommend his new book ‘Drive’ – it’s really amazing.
One of the things I took from it I’m already putting into practice.
It’s the concept that mastery of your chosen profession is an asymptote.
What’s an asymptote you ask?
It’s an algebraic term for an unattainable target.
Imagine that you have to walk across a room to the other side and you can only step half the distance of your previous step.
It’s at same time both hugely frustrating and tremendously alluring.
But we all want to get better.
It’s a huge driver for us.
The constant search to get there never ends.
But it is a joy to keep trying.
So start now.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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