No really, I do.
Why not?
After all, sales is full of precious little victories.
A million moments that all warrant the Didier Drogba/Steven Gerrard/Cesc Fabrigas slide across the pitch on your knees.
A meeting .........yes!
A pitch.......get in!
A win ........COME ON!!!
There's nothing better.
Actually, that’s not strictly true.
Because sales is about people.
The relationships, the stories and the learning.
I was on a call with Josh McCall , our chairman and CEO, yesterday and he was telling me a quick story about THE Jack Morton.
You all know he was a real person and founder of the business, right?
Anyhoo...
One of Jack’s core beliefs was that the most important word in a salesman’s dictionary is “help”.
Not just “Hello, how can we help?” but also “I need your help with this...”
This is a business that depends on teamwork and collaboration, especially with our clients.
Simple fact, but easy to forget.
Asking for help changes the dynamic of relationship, from attack and defence to one of respect and support.
It’s a very powerful lesson from a guy who knew a few things.
Thanks for your help Jack.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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