Regular readers of the blog (that means YOU) may recall that I’ve written before about the central tenet of McDonalds’ hiring policy.
They believe in hiring the smile.
If the attitude’s right, the specific skills can be covered in training.
It’s easy to dismiss that viewpoint as quintessentially American.
After all, it’s the land of ‘Have A Nice Day’.
But strangely enough, I noticed just as many miserable, surly servers in the US and you’d expect to see here in the UK.
Which is why the coffee shop on Franklin Avenue in Hollywood was so refreshing.
And I don’t just mean the strength of their java.
Everyone was upbeat, from the bus-boys clearing the tables to the chefs in the busy kitchen.
The service was out of this world.
Someone, somewhere realised that the motley collection of oddballs occupying the booths and sitting at the counter pay their wages.
More than that, they also pay their tips.
So the endless requests for more water, or new napkins, or extra cutlery, was met with a smile and a can-do attitude.
It was the perfect example of the golden rule of service - "whoever has the gold makes the rules".
I was happy to keep their tip jar topped up.
And I have no doubt that some of them will make it in the movies, because they gave the performance of a lifetime.
Remember, all the world’s a stage.
And if you have trouble smiling through it, better get some Vaseline for your teeth.
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About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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