Answers On A Postcard?

OK, literature fans – try this on for size.
There’s a famous quote often attributed (incorrectly, it seems) to Winston Churchill, Samuel Johnson and Mark Twain.
In fact, it was Blaise Pascal who wrote in 1657, “I have made this letter longer than usual because I lack the time to make it shorter.”
I know, this isn’t University Challenge.
And there are no bonus points if you happened to know who said it first.
But I was reminded of this famous epithet this week when we were asked to pitch for a piece of new client business.
Presumably, these switched-on decision makers have thumbed their way through one too many massive pitch documents.
Their desks are sagging under the weight of countless tree-worrying proposals (and three sets of appendices).
So they asked us for a poster.
Admittedly, at A0, it was a pretty big poster.
But it was still a great exercise in self-discipline.
Taking all the information we usually churn out, and distilling it into a compelling snapshot.
It kept us focused on the things we had to say, rather than all the things we like to say.
Of course, it also allows the client to review all the proposals in a glance.
That’s some pretty smart thinking.
The only decision left – should we put Duran Duran or Kajagoogoo on the reverse side?