How many times have you been getting ready for a meeting or a pitch, when someone pipes up and asks what the dress code is?
The answer’s always the same – dress smart, like the client.
Take a look around your office.
I’ll bet it wouldn’t take too much imagination to picture most of your surroundings in your clients’ offices.
We keep talking about how clients buy people, not agencies.
So I can’t understand why anyone would want to hide their people behind a veil of corporate homogeneity.
We’re here to sell ideas.
We want to convince people that we’re inspired creatives.
And then we walk into their offices looking like a bunch of insurance sales people.
Don’t be afraid of theatre.
Or dressing the part.
I promise they’ll remember you more if you’re willing to stand out.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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