OK, I admit it.
I’m a relationship junkie.
Sometimes they’re all I think about.
And I can’t stop talking about them.
You may have noticed.
The thing is, they’re the key to all business success.
It all comes down to the partnerships you forge.
With your agency.
With your clients.
With the people around you.
The relationships may differ, but the rules don’t.
Trust, honesty and openness.
I mention this because I spent the day with some clients yesterday.
And that’s exactly how it felt.
I came back to the office full of excitement about the future of our relationship.
When you think about it, we spend more time at work than we do at home.
So the relationships we build had better be good.
Otherwise........ and .........................
(You’ll need to fill in the blanks yourself – I can sense trouble brewing in my personal relationship if I finish that sentence)
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
Subscribe To
Posts
Comments
