There are many perks of the job here at Jack Morton
One of them is to be present at one of the many launch events we create on behalf of our clients.
I’m not talking about the usual “product launch”
This is the launch of an idea
A company’s new vision,
It’s always very exciting .
Lots of satisfied executives
Lots of eager faces
Lots of relieved sales and marketing teams
“We have a new story to tell” they say
“I love it. I get it”
“Our clients are gonna love it too.”
The energy is infectious
Visions are big, bold and revelatory
They fuel some interesting conversations and help give you a clear POV
And they start with lines like “I have a dream...”
That’s how you align your stakeholders
That’s how you change the world.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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