I talked yesterday about the recruitment communications industry.
I’m interested because that’s a space where we’re finding lots more opportunities to help our clients.
Coincidentally, that also leads quite nicely into a Jack Morton offering.
We call it ‘align’ because it’s not just about internal comms anymore.
It’s about aligning all the people with responsibility for representing a brand.
We live in an age of acquisition, expansion, franchises, outsourcing and globalisation.
So the old methods of ‘stick a poster in the staff room’ simply won’t cut it.
From car salespeople to Subway sandwich artists, we find ways of engaging the broader brand community.
Because if we can help them to understand the brand’s behaviours, we can make sure that they’re living them and talking about them every day.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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