For those that don’t know, I’m a massive golf fan.
This weekend marks the biennial match between Europe and the USA.
Sitting watching the opening shots this morning, I myself feeling a little torn.
I work for an American company.
I’ve spent time with our guys in the States this year and I ...I ...love them.
So where is my fervour, my passion, for cheering on the home team?
I glad to say it’s still there.
There is nothing wrong with a little healthy competition.
After all, we live in a competitive environment.
Pitching and winning means someone has to win.
And someone else is going to lose.
But that doesn’t mean that you have to automatically hate the other team.
You just want to win.
To test yourself against a worthy opponent.
If you want to be the best, you have to compete.
So don’t be a hater.
Be a participator.
Come on Europe!
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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