Well, it’s finally time to hang up my nomad hat for a few weeks and enjoy being back on terra firma. After a couple of weeks of travelling it’s nice to be back in one place for a while.
Having said that, I wouldn’t have missed last week’s speaking engagement for the world.
I was invited to present at the third African Experiential Marketing Summit.
I didn’t know quite what to expect, but am happy to report that it was an amazing event.
So my thanks go to David, Carol and Latifa, from Exp
As well as the real star of the show, Dan Hanover publisher of Event Marketer.
"Love Dan – Hug Dan"
I hadn’t originally planned to attend, but I was standing in for the amazing Liz Bigham.
You know me, I love any opportunity to get up on stage and share the Jack Morton viewpoint on the world.
It’s also a great way to help grow the business with new clients and prospects.
But it’s not just about us.
Events like this are the best way to take the pulse of our industry.
See what’s out there, and hear what other businesses are achieving.
You get a real sense for just how great our industry is becoming.
And it opens your eyes to new possibilities and fresh perspectives.
As a bonus, you also get the chance to meet a bunch of genuinely inspiring people.
In talking about the opportunities they’ve encountered and the roles they fulfil, you’re reminded that anything is possible.
No problem is insurmountable.
As they say in that part of the world, “hakuna matata”.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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