Responding to briefs can feel a bit like a factory process
Especially when we are all so busy.
Going through the motions a bit
‘Muscle memory’ as Julian, my MD at Jack calls it.
Here’s a thought
Someone once asked Jack Lemmon, the Hollywood actor, star of over 60 films, how he made his choices.
His answer:
“The ones that terrify me I do”
The ones that stretch him as an actor
The ones that are transformational.
Of course I understand that in this climate we’re happy to have briefs,
But if you load the agency with the usual, you won’t have room for the transformational.
As my dear, sainted mother used to say at the all-you-can-eat buffet:
“Don’t load up with the bread, as you won’t have room for the smoked salmon.”
Chips anybody?
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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