That's thank you in Turkish.........So before we begin a few things to say.
First thank you for continuing to read and support my blog it really is much appreciated.
Second, I want to apologise for a rather inconsistent week of posts.
I've been clocking up the air miles over the last few days.
In fact, this blog is coming to you from beautiful Rhode Island, USA.
(More of that over the coming days and weeks)
Last week I was in Turkey, where I was speaking at the 13th (unlucky for some?) Brand Marker Conference.
It was a great event, and another fantastic opportunity to meet new people and share ideas.
It's three years since I was last in Turkey, and I was really struck by how much things had changed.
Now, it may sound rather trivial, but my rule of thumb for judging the prosperity of an emerging economy is the car stock used by it's cab drivers.
As I walked out of the airport, the first thing I noticed was the vast fleet of shiny new cabs lined up outside.
But it's also the leapfrogging of technology and attitudes.
In more developed countries we find our progression and evolution is restricted by existing investments and infrastructure that we need to protect.
Conversely, emerging economies like Turkey are much freer to just go for it.
There's an interesting lesson here for those of us who live in the agency world.
Entrenched attitudes and behaviours can get in the way of true development.
Don't be afraid to change everything.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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