In the brand experience world we spend a lot of time thinking about venues.
Why choose this location over that one?
For years, hotels have monopolised much of the industry.
After all, they have the resources, the space and the infrastructure to make our lives a little easier.
But that's changing.
Those destinations that used to be our first port of call are going to miss out.
When everything you offer is built-in, it's hard to add any extra value.
The next generation of venues will be the ones with an audience of their own.
High-end shopping malls.
Concert venues.
Festivals.
These are the destination venues that audiences already consider a 'home from home'.
Rather than expecting our audience to come to us, we need to be willing to go to them.
Then we need to focus on stopping them in their tracks with a great brand experience.
Authenticity, surprise, immersion - all in one place.
Isn't that everything that we're aiming for?
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
Subscribe To
Posts
Comments
