Livin' On A Prayer

Who doesn't love Bon Jovi?
I was lucky enough to go and see Jon and the guys at the O2 last week.
It was the last of a 12-day run at one of London's biggest and best concert venues.
That means that in under two weeks they played to almost a quarter of a million people.
Of course it was a great gig.
But even though what happened on the stage was fantastic, I was even more amazed when I turned around and looked at the crowd.
Around three quarters of the audience spent most of the gig with their phones in the air.
Not for the obligatory virtual lighter ballad moment.
They were filming the show.
They'd paid over 50 pounds a head for their tickets but they saw most of the show through a mobile phone viewfinder.
It's true that there's nothing better than a great live experience.
But these days that's still not enough.
Nowadays, it's not enough to simply be there.
You’ve got to be able to share the experience
So now we're all journalists and documentarians.
The moment is only complete if we're able to capture, record and share it.
We often talk about the convergence of the live and digital experience.
It’s not the future
It’s Now!