This is a fantastic time to be working in an experience marketing agency.
Advertisers are recognizing the need to focus on experiences rather than just messaging.
And sponsors are increasingly looking for ways to activate their properties in a way that brings to life the essence of their brand.
If you want people to be passionate about your brand, you have to be willing to express yourself through your actions and behaviours,
That’s where the emotional connection occurs.
Consumers want something they can feel.
An experience that hey’ll remember.
Whether it’s a retail presence, an exclusive rewards programme or a sponsorship strategy, you need to focus on the emotion that connects the brand to the consumer.
That's the way to build long term relationships.