Why do we watch the same old films over and over again?
Because we love the comfort of the familiar.
It’s the same reason why all McDonalds restaurants look the same
We crave the reinforcement (and the fries)
And we only get the message after we’ve experienced something a few times
However, there’s a big difference between the familiar, and the same
We still enjoy new discoveries
Spotting something we never noticed before
That’s the gift
It’s like my walk through the park everyday – there’s always a new detail to identify
But in the context of something familiar
No matter how many times you do something, there’s always the chance to turn in to something unexpected
That’s where the magic lies
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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