Like many words in the English language, ‘masterpiece’ has been repeatedly misused.
So much so that its very definition seems to have evolved.
The origins of the word may surprise you.
Rather than representing the culmination of a life’s work, the masterpiece was the art you created to prove your value.
Struggling artists would present their ‘masterpiece’ to would-be patrons, in the hope of securing their investment and support.
It was a way of proving that they were worthy of trust, respect and patronage.
Think of this next time you’re working on a great project.
When you take a look at your work and feel immensely proud.
Ask yourself, “Is this a masterpiece?”
Not because you think you’ll never improve on it.
Quite the opposite.
If it’s a real masterpiece, then everything else you do will be an improvement.
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What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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