What’s the point of submitting work for awards?
Other than the ego stroking of course.
I think they teach us to show off.
To sing the praises of our clients and colleagues.
Celebrate the things we do well, and acknowledge those magic moments when it all comes together.
More importantly, the submissions process is a great chance to brush up on our storytelling skills.
What we say and how we say it.
It brings out the anecdotes and the inside scoop.
It forces us to be compelling because we want to win.
That way, even if we don’t win, it can help us win more business.
And remember, of course it’s an honour just to be nominated.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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