It feels as though I've been banging the drum about experiences for as
long as I can remember.
It all started with a lightbulb moment back when I read Marshall
McLuhan's quote: "We don't learn through education, we learn through
My life changed forever at that point.
Everything I've done since then has been about experience marketing.
Because, as we say here at GPJ, the experience IS the marketing.
However you touch the brand.
However you interact with it.
That's what creates the experience.
It drives the word of mouth, and it's the basis for any marketing.
Don't worry if that's not how you think.
It really doesn't matter.
It's how your audience thinks.