It feels as though I've been banging the drum about experiences for as
long as I can remember.
Buying experiences.
Selling experiences.
Living experiences.
It all started with a lightbulb moment back when I read Marshall
McLuhan's quote: "We don't learn through education, we learn through
experience."
My life changed forever at that point.
Everything I've done since then has been about experience marketing.
Because, as we say here at GPJ, the experience IS the marketing.
However you touch the brand.
However you interact with it.
That's what creates the experience.
It drives the word of mouth, and it's the basis for any marketing.
Don't worry if that's not how you think.
It really doesn't matter.
It's how your audience thinks.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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