Tuesday, 5 April 2011
OK. Let's assume that you already know what your clients want from you. But what do you want from them? "Getting paid" isn't really an answer - that's a given. And we can assume that "the chance to do great work" is pretty obvious too. Go further Think bigger. You want to be their only (insert marketing discipline) agency. To be their global partner. One question. Have you asked them? You have to do the amazing work. And start delivering those quantifiable results. Then you have to layout your plans for the future and ask. Its up to you.