When times change, you have two choices.
Change with them, or get out of the way.
In simpler times, it was easy to see life as a track to follow.
Linear.
Straight-forward.
Create task,
Complete task.
Create task
Complete task.
Repeat
Nowadays, it's more like a massive interchange,
(I thinking the areal shot of the LA freeway)
With constantly shifting connections.
Focus is all well and good.
But it now needs to be directed in multiple directions and all at once.
There's no point waiting for the task to be completed before you move to the next
As the opportunity will be gone .
And all the other elements that demand your attention won't go away.
Don’t close yourself off, open yourself up.
It's tricky at first, but far more rewarding in the end.
Thank me when you get to number 23 on your to-do list.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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