The pitch is over and the team are returning to the office.
“How did it go?” you ask.
“The pitch went well but when it came to the Q&A it was a different story”
"They asked some really tough questions."
"I don’t think they really wanted us there.”
And then they retreat to their respective desks to lick their wounds.
Ok, so here is an easy question
If you were responsible for half a million pounds (or a whole million or two), would you be fawning over the first person to walk in?
Would you act like their new best friend?
Of course not.
It’s not just agencies that have had a tough time.
Clients are under more pressure than ever to deliver ROI.
So they need to be absolutely sure that they’re backing the right team.
How good are you under pressure?
How well do your ideas hold up, how badly do you want this opportunity?
How good are you at measuring achievement?
It may look as though they’re checking their Blackberry and ignoring you, but I can promise you they’re hanging on your every word.
They’re rooting for you to succeed, so get out there and shine.