A couple of years ago Jack Morton conducted some research into the value of experiences.
Since we’ve been doing this for over 70 years, we weren’t too surprised by the results.
We’ve always known the value of an experience.
It was heartening to see that the consumer responses backed up what we believe.
82% of people find a brand experience more engaging than any other form of marketing communication.
And over 70% told us that experiences would increase their purchase consideration of a brand.
The upshot of all this – experiences give people something to remember you by.
We’ve known this all along.
But it’s good to see that the rest of the industry is finally starting to follow suit.
Better late than never.