We've just come back from our annual kick off meeting held this time at the lovely Elvetham Hotel.
The 25 business leaders at Jack Morton London spent two days discussing strategy, sharing ideas and plans and yes, there was a tiny bit of "bonding" .
After 20 years in the agency world it was the most inspiring thing I've ever attended, with what must surely be the most impressive group in the industry.
I'm sure you've heard that old poker story, that in every game there is a mug and if you can't spot them ........its you!
I felt a bit like that as I scanned my colleagues assembled around the conference table and looked for the weak link.
Let's hope no one picks up my "tell"
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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