We all know people who've been bitten by this recession, and it's always sad when it happens.
But without wanting to sound like Mr Motivator, every challenge presents a new opportunity.
My friend Tina Puente is a great example of this. She was recently made redundant, but pretty much walked into a new job with another business. Her view, and it's one I share, is that you need to keep the right energy and attitude.Instead of sitting and despairing, she brushed herself down and focused on the things she loves.
And top of that list was helping people.
So she took all the things she'd learned in her last role - the people she'd met, the skills she'd developed and perspectives she'd formed. Not only did this help her line up a bigger and better job, it also reminded her of the resources at her disposal for helping other people find work.
So she spends her spare time rehearsing interviews, connecting people through her network of contacts, and generally demonstrating the power of collaboration.
I guess the moral of this modern-day PollyAnna story is 'Don't let the bump in the road be enough to stop you'.
We're all on a journey, but it's one made easier when you take your friends with you.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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