Depth Perception
A short note on why.
Most people’s eyes aren’t perfectly matched. One’s usually stronger than the other. In my case, one’s OK and the other’s almost completely useless.
Apart from the fact that I spend half my life squinting at the people around me (for all those people who think I’ve ignored them you have the reason) this poor eyesight of mine causes another problem. I have zero depth perception.
Most people can make snap judgements about the things they see. I have to think around the subject, screw my eyes up and look again, and try to figure out how near or far away it is.
And that’s really what this blog is about. Taking a different view of the subjects we encounter day-to-day through my eyes. Looking at trends and patterns to see if they’re as close as they seem, or further than we thought.
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- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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