We’ve all felt it.
After a long day of shopping with our significant other.
Trudging from one shop to the next and trying to feign interest, we end up in a furniture store.
Our fatigue turns to bliss as we sink into an overstuffed sofa, thankful for the chance to sit down and switch off.
It’s the best sofa ever and we’ve never felt so comfortable.
Before we know it, we’ve paid the deposit, chosen the fabric and accepted a delivery date three months from now.
Then it arrives.
It looks kind of funny in the living room.
It’s a bit too big, and its colours don’t really match.
Worst of all, it’s uncomfortable.
The realisation finally hits – great experiences are all about context.
Whenever we create an experiential solution for an audience, we need to think about their context.
How are they likely to feel, what emotions are going through their head, and what will they take away from the experience?
It doesn’t matter what we think and feel, we need to keep our audience front-of-mind and think about what else is going on in their world.
And if we create a seating area, it needs to be pretty damn comfortable
Showing posts with label Create a great experience. Show all posts
Showing posts with label Create a great experience. Show all posts
Tuesday, 7 July 2009
Wednesday, 24 June 2009
Stanislavski’s Method
Constantin Stanislavski is widely believed to be the founding father of realistic acting.
His system, known widely as ‘method acting’, has influenced the work of legendary performers such as Marlon Brando, Dustin Hoffman, Jack Nicholson and Al Pacino.
The key to Stanslavski’s System was to encourage actors to ‘live the part’ – tapping into their own experiences to elevate the believability of their performances.
At Jack Morton we often receive briefs that ask us to ‘create a great experience’, but that passion for experiences seldom figures in the brief itself.
So it was a genuine honour to be invited by the British Army to tour the barracks as part of the briefing process.
We, and the other agencies being briefed, got to meet officers and enlisted men. We saw where they lived and trained, we heard their combat stories, and we got a real feel for life in the military.
This kind of first-hand experience is invaluable when taking a brief.
We need to visit the factory, the shop floor, the sales desk, meet the people in front and behind the scenes.
Even use the products.
Can’t wait for the Rolls Royce pitch to come in!
See, there’s always method to my madness.
His system, known widely as ‘method acting’, has influenced the work of legendary performers such as Marlon Brando, Dustin Hoffman, Jack Nicholson and Al Pacino.
The key to Stanslavski’s System was to encourage actors to ‘live the part’ – tapping into their own experiences to elevate the believability of their performances.
At Jack Morton we often receive briefs that ask us to ‘create a great experience’, but that passion for experiences seldom figures in the brief itself.
So it was a genuine honour to be invited by the British Army to tour the barracks as part of the briefing process.
We, and the other agencies being briefed, got to meet officers and enlisted men. We saw where they lived and trained, we heard their combat stories, and we got a real feel for life in the military.
This kind of first-hand experience is invaluable when taking a brief.
We need to visit the factory, the shop floor, the sales desk, meet the people in front and behind the scenes.
Even use the products.
Can’t wait for the Rolls Royce pitch to come in!
See, there’s always method to my madness.
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