Stanislavski’s Method

Constantin Stanislavski is widely believed to be the founding father of realistic acting.
His system, known widely as ‘method acting’, has influenced the work of legendary performers such as Marlon Brando, Dustin Hoffman, Jack Nicholson and Al Pacino.
The key to Stanslavski’s System was to encourage actors to ‘live the part’ – tapping into their own experiences to elevate the believability of their performances.
At Jack Morton we often receive briefs that ask us to ‘create a great experience’, but that passion for experiences seldom figures in the brief itself.
So it was a genuine honour to be invited by the British Army to tour the barracks as part of the briefing process.
We, and the other agencies being briefed, got to meet officers and enlisted men. We saw where they lived and trained, we heard their combat stories, and we got a real feel for life in the military.
This kind of first-hand experience is invaluable when taking a brief.
We need to visit the factory, the shop floor, the sales desk, meet the people in front and behind the scenes.
Even use the products.
Can’t wait for the Rolls Royce pitch to come in!
See, there’s always method to my madness.

Get Running

On the whole we agency types are a pretty optimistic bunch. But we’re still prone to a bit of moaning every now and then.
Funnily enough it’s the same old gripes, time and time and time again.
My top three over the last 20 years would be:-
1. “It’s too complex a challenge”
2. “There’s not enough money.”
3. “We don’t have time to turn it around.”

Here’s the funny thing, despite all that, we still manage to get it done.
We fill in the blanks ourselves, we amend our proposals to bring it in on budget, and we achieve great things irrespective of time scales.
But how much better could the results be if we spent less time chuntering and just got on with it. Because at times like these, you can bet that’s exactly what the competition is doing.
Think of it like a game of tag, you’re it from the playground.
If you touch the brief, it’s yours.
So are you gonna stand still, or start running
Come on RUN!