As I said on Thursday, we’ve been pitching a lot lately.
And I’m happy to say we’ve had a pretty successful run.
That’s mean quite a few late nights.
As well as plenty of early mornings.
Whatever it takes to get stuff out the door.
I guess old habits die hard.
But I’ve never understood that agency mentality of taking it down to the wire.
Leaving it to the very last minute.
I’m sure some people work best under pressure.
Unfortunately, that’s also how mistakes get made.
Things get overlooked in the last minute panic.
Like any successful product launch, the pressure needs to be applied at the front end.
Otherwise, you run the risk of making your pitch look like a 12 year-old’s homework.
“Sorry if my report looks sloppy, but the bus kept going over speed bumps.”
Not very impressive.
You might be able to rationalize it, but your client can spot the warning signs.
Well managed time, means a well managed project.
And that’s something every client wants to see.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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