I'm a blogger.
I'm a Tweeter.
I'm on Linked-In.
I have a built-in audience.
I've cultivated an army of followers.
My opinion must count.
In fact, it over-rules everyone else's.
Or maybe that's just the way things are going.
We have a forum to complain.
No responsibility or accountability.
So we get stuck in.
See bandwagon, must jump on.
I can't create it myself, so I'll just tear apart someone else's efforts.
Coldplay are rubbish.
Tom Cruise can't act.
X-Factor is for morons.
This is why our TVs and stereos have an 'off' switch.
Don't like it?
Don't listen.
If you've got a better idea, we're all ears.
Show us how you'd do it.
Take our breath away.
Move it on and share some positives.
Keep going forward, rather than dragging everyone else back.
There are no right or wrong answers.
Only degrees of effort.
Complaining takes very little.
Creation, now there's the challenge.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
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