I'm a firm believer in the "work should be fun" philosophy
Of course we can't be rolling around the floor all day long
But there are times when it's more than just appropriate to have a laugh.
Sometimes it's downright essential.
Take the last few weeks for me.
Getting to grips with a new life at George P Johnson has been a challenge.
It's an awesome company filled with exceptional people.
And I was like the guy waiting for his go at "double dutch" trying to get the pace right.
When you go for it, jump in, join in and connect, it starts to be fun.
The thing that we do, experience marketing, is all about brands connecting with audiences on a meta level.
An emotional level.
Once you can do that, you have relationships that will last.
Now I just need to get them to start laughing at my jokes.
This week's tagcloud
What's on my mind
About Me
- Kevin Jackson
- The glasses are important, since I’m almost totally blind in one eye. This means I have zero depth perception. Instead of making snap judgements, I have to think around a subject and look again to try and gain a sense of perspective. And that’s what I’m doing here - taking a different view of the trends and patterns around us to see if they’re as close as they seem, or further away than we thought. There’s not a discipline within the communications mix that I haven’t spent time in – what connects them though, is my passion for igniting advocacy and word-of-mouth. I’ve also worked on multi-platform campaigns for some of the world’s biggest brands, we are all on first-name terms. Ultimately, whether it’s a consumer, business or internal audience, no one is exempt from my belief in engaging experiential communications. Over the last four years ago, I’ve been busy developing relationships across the telecoms, technology, FMCG, retail and energy sectors, to name a few.
Subscribe To
Posts
Comments
