It was announced in August that Led Zeppelin’s Robert Plant had been named the new Vice-President of Wolverhampton Wanderers Football Club.
As a life-long fan of the ‘Wolves’ he’s delighted, and a little embarrassed, to be taking on this high profile role.
The thing is, everyone’s a fan of something - even legendary rock gods who have their own dedicated fan-base.
Now, I don’t know Robert, but I’m prepared to bet that if you wanted to get close to him, you’d have a much better chance if you struck up a conversation about the Wolves, than if you started talking about Led Zeppelin.
We all have passions, and they’re usually the best way of connecting with people.
When approaching a new client or colleague, try to think about what drives them, rather than what’s driving you.
You’ll find you have a lot more to talk about that way.
Just steer clear of how badly their team’s doing.
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