History Rising

McDonald’s have a great hiring policy.
They figure that employment history and previous experience is irrelevant, since they can cover off pretty much everything with comprehensive induction and training.
So instead, they hire the smile.
The way they see it, it’s much harder to teach someone to be warm, friendly and approachable than it is to say, fry fries. .
OK, so that’s fine for McDonald's you say but what about other lines of work?
I think the same rule applies. Sure, we all play the game and update our CVs diligently.
But these days, no-one applies for a job that they think they won’t be able to do, since they’ll be caught out within a couple of days.
So why put so much effort into looking at the past?
What you did yesterday is nowhere near as relevant or exciting as what you’re going to do tomorrow.
So focus on what comes next, rather than what you did before.

Happy Birthday To ...Everyone

I don’t know if you’ve noticed, but there are a lot of birthdays happening at the moment.
Thankfully though, they’re not the kind that involves spending ages in Hallmark trying to find a card that doesn’t turn your stomach.
Call it the Credit Crunch factor, but after seeing so many notable high street names go under, the brands that have endured are calling consumers’ attention to how long they’ve been around. Sainsbury’s, Marks & Spencer, Persil, Lucozade and Selfridges have all celebrated very high profile birthday/anniversaries, giving them the perfect opportunity to talk about their heritage and demonstate how they’ve weathered the storms of modern life.
On the one hand, I think it’s great that we’ve got so many strong, confident and vibrant brands out there.
Jack Morton has been around since 1939 and we know that there is no time for complacency whilst revelling in history.
I know our resilience is thanks to a willingness to look to the future and adapt accordingly.
If those who forget the past are condemned to repeat it, those who fixate on it are in danger of becoming extinct.