Well here we are ...again.
I thought today should be an uplifting message to kick us off.
To help us face the new year with optimism.
OK so here it is.
Not from me this time but from Deloitte and their survey of 128 Chief Financial Officers.
I hate to say I told you so ....
Showing posts with label 2010. Show all posts
Showing posts with label 2010. Show all posts
Monday, 4 January 2010
Tuesday, 22 September 2009
Following Derren Brown...
Three-quarters of the way through, and it’s safe to say that 2009 has been a tough year for everyone.
Gloomy naysayers are already looking ahead and predicting an even worse 2010.
But I’m going to stick my neck on the line and disagree.
You see, despite all the cutbacks, currency issues and talk of recession, many companies haven’t just weathered the storm, they’ve come out the other side stronger than ever.
They’ve stared the recession in the face, stripped costs out of their business and managed to hit their revenue targets.
So what about next year?
Well I reckon that all this streamlining has taken cost-savings as far as they can go.
If companies want to achieve growth next year, (and let’s face it, whose shareholders don’t?) they’re going to have to drive revenue growth by creating sales growth.
That means marketing, advertising and events.
Those CFOs are going to have to start loosening the purse-strings again.
Remember that Kellogg’s emerged from the Great Depression as the market leader because they ramped up their marketing while everyone else cut back.
I predict good things for 2010.
Now, next week’s lottery numbers will be...
Gloomy naysayers are already looking ahead and predicting an even worse 2010.
But I’m going to stick my neck on the line and disagree.
You see, despite all the cutbacks, currency issues and talk of recession, many companies haven’t just weathered the storm, they’ve come out the other side stronger than ever.
They’ve stared the recession in the face, stripped costs out of their business and managed to hit their revenue targets.
So what about next year?
Well I reckon that all this streamlining has taken cost-savings as far as they can go.
If companies want to achieve growth next year, (and let’s face it, whose shareholders don’t?) they’re going to have to drive revenue growth by creating sales growth.
That means marketing, advertising and events.
Those CFOs are going to have to start loosening the purse-strings again.
Remember that Kellogg’s emerged from the Great Depression as the market leader because they ramped up their marketing while everyone else cut back.
I predict good things for 2010.
Now, next week’s lottery numbers will be...
Wednesday, 12 August 2009
Oscar Wilde
I'm surprised I've got this far in my blog, without once referencing the man with a pithy bon mot for every occasion; Oscar Wilde.
So here’s one of my favourites.
Oscar observed the difference between an optimist and a pessimist.
One sees the doughnut and the other sees the hole.
Funny, clever, insightful.
Don’t you wish you’d thought of that?
What we can agree on is that the world economy is in a bad place and as we start forecasting for 2010 its going to get even tougher.
It’s going to take pretty much every fibre of positive action we can muster to get ourselves through it.
So all you guys out there who like their glass half empty, your job is to try and bring some realism rather than negativity.
Make sure you're seeing the whole.
So here’s one of my favourites.
Oscar observed the difference between an optimist and a pessimist.
One sees the doughnut and the other sees the hole.
Funny, clever, insightful.
Don’t you wish you’d thought of that?
What we can agree on is that the world economy is in a bad place and as we start forecasting for 2010 its going to get even tougher.
It’s going to take pretty much every fibre of positive action we can muster to get ourselves through it.
So all you guys out there who like their glass half empty, your job is to try and bring some realism rather than negativity.
Make sure you're seeing the whole.
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