Thursday 18 April 2013

There is no I in Collaboration........d-uh


We are in the middle of a mahoosive pitch.....no names, yet!
And we have pulled a team together from all around the GPJ world to put it together; designers from UK, USA and Germany, ops guys from China, USA, Germany, and UK. Digital from China, Australia, UK, USA ... and a Frenchman.

All in all, there are 32 of us, working as one team.
And do you know what, it’s been amazing.
I have said in another post on this blog, the great thing about team work is complementary skills, so that whilst everyone is working to the same goal, we’re all doing something different. That’s how we arrive at a unique answer to the problem.
But through this experience, that effect is multiplied by 10 (for you pedants out there, that’s not an exact calculation).
Different cultures, different backgrounds, different experiences- they all go in the melting pot of coming up with an amazing solution to the client brief.
It’s really the only way to produce remarkable results.
And the kicker?
It all goes to the feed the thing we do on behalf of our clients; create live experiences.
Of course, we could have done this as a virtual team, but we would not have had the emotional connection that the live experience brings.
We are closer as a global agency for all have met (not just virtually).
We are closer for having shared a drink (please drink responsibly).
And we are all closer for having discussed (heatedly at times) issues and worked out solutions together. 
Because, ultimately, that’s how we get closer to winning.